Public Relations is a mix of art and science and is a practice every professional needs to master, even if it’s just to market yourself. Today you’ll learn a lesson at the expense of Sen. John McCain, the presumptive Republican nominee for the office of President of the United States.

It’s clear the flak that Barack Hussein Obama, Jr. has caught from his two-decades long association with his radical Afro-centric pastor, Jeremiah Wright has McCain’s attention. McCain is afraid that being endorsed by John Hagee and Rod Parsley will become his own Jeremiah Wright. Unfortunately, McCain did the knee jerk reaction, and in the humble opinion of your simple scribe, he has hurt himself.

McCain has denounced the endorsements of Hagee (based on his beliefs about the Catholic church, Israel’s rightful claim to the Holy Land and other issues) and of Parsley (primarily because of his historically-accurate teachings on Islam). By doing this he might have distanced himself from some political fallout, but he also distanced himself from many tens of thousands of evangelical voters who weren’t entirely in love with McCain to begin with.

Here’s what he should have done. (Get out your notebooks.) [Read more →]